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‘And finally': A beginner’s guide to viral video hunting

Officialpsy on YouTube It may seem less than obvious, given the near-endless stream of melancholy and mayhem in primetime news reports, but news organizations have an almost unquenchable thirst for...

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Fighting ALS has prompted a resurgance of VVS

Vertical Video Syndrome (VVS) is a fictitious disease that is currently afflicting vast swathes of the web, especially with the uptake of the ‘Ice Bucket Challenge’. If you are a regular consumer of...

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Tracking the changes in Storyful’s viral audience

Since we started our licensing adventure back at the start of 2013, we’ve noticed a shift in our core audience. A billion views later, Deputy Viral Editor Dara Healy extracts five key takeaways: Read...

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Storyful, Stephanie Roche and One of History’s Greatest Goals

Cristiano Ronaldo, Neymar, Zlatan Ibrahimović have all graced this list — and now Stephanie Roche from Shankill in Dublin, Ireland, has joined them. No, it’s not the world’s most eclectic Fantasy...

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What’s in a Word? The Vocabulary of Virality

Our viral team is engrossed with visually interesting content, from jaw-dropping weather events to amazing soccer strikes and everything in between. As we constantly strive to find new, authentic...

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The Flow of UGC on Reddit

Reddit has had a hell of a couple of weeks. From changing their policies to curb harassment to subreddits going on full strike after the firing of a well-loved employee to their CEO stepping down, the...

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